Real Results Without The BS
Case Study
VidDay
Discover how we scaled VidDay's paid media performance across Google and Meta.
Celebration Tech Platform
Challenge
VidDay needed a hands-on performance marketing partner to take their paid media to the next level. That meant auditing existing campaigns, rebuilding and optimizing across Google and Meta, and finding ways to improve ROAS and reduce CAC, all while strengthening tracking and attribution in GA4/GTM and working closely with their in-house creative team.
Solution
We took over the existing Google Ads and Meta Ads accounts, starting with conversion tracking reconfiguration to properly track key events and work around ongoing attribution challenges. From there, we rebuilt the campaign structure from the ground up, designing it to scale efficiently with new performance targets and refreshed ad copy. We also ran a full creative audit on Meta and analyzed opportunities for geographic expansion.
Results
We implemented the full account restructuring within the first month of the partnership. Comparing the following 3 months year over year, overall ROAS was up 32%, with Google ROAS up 78% while decreasing the proportion of spend on branded terms. We also established Meta CPL benchmarks and put an ongoing creative testing framework in place. Ad spend grew 100% on average year over year, and we're now expanding into new campaigns and geographic markets.
+32%
Overall ROAS year-over-year
+230%
Non-Branded Google ROAS YoY
2.6%
Meta Ads CTR increase from 0.9%