Digital Marketing For Local Service Businesses

Struggling to keep up with the local competition? We help local service businesses attract more qualified leads that turn into customers.

Digital Marketing for Local Service Businesses

Increase Your Volume of Qualified Leads

Unsure how to effectively market your services to homeowners and residents in your local community? We work with local residential businesses like yours, such as plumbing, roofers, lawn care services, property maintenance, cleaning, gardening, and more, to identify and attract potential customers for your business. We develop a marketing plan to help reach the right audience with the right message at the right time by leveraging a combination of Google Ads, SEO, and email marketing.

We don’t believe in one-size-fits-all. That’s why we start our partnership by getting to know you, your business, and your goals.
Ready to add some sauce to your marketing efforts? Schedule a call with us and let’s get started!

Book a Discovery Call

Our Proven Marketing Tactics for Local Service Businesses

Driving qualified leads that turn into customers.

Paid Search

Our paid search service puts your business in front of qualified prospects through targeted Google Ads campaigns. With precise keyword targeting, compelling ad copy, and continuous optimisation, we drive awareness and deliver leads that are ready to call.

SEO

Improve your visibility and ranking on Google Search and Google Maps, so the right customers find you first. Through targeted keyword optimisation, Google Business Profile management, and locally-focused content, we deliver qualified enquiries over the long term.

Email Marketing

Keep your business connected to the customers who matter most. Through personalised campaigns, automated follow-ups, and targeted messaging, we help you drive repeat business and generate referrals.

What Happens When You Add Some Sauce

See how we've helped local businesses like yours generate qualified leads that turn into customers.

Birch Tree Care

With seasonality playing a large role in the fluctuating lead volume, our team developed a strategy to focus on stabilizing our lead volume and cost per lead.
183%
Increase in Leads
54%
Lift in Organic Traffic

Theorem Developments

We tapped into a new opportunity following laneway home zoning changes within a new location. Being the first in the competitive space to do this resulted in 3 laneway home customers within 2 months.
45%
Reduction in CPL
422%
Marketing Effiency Ratio

Umbrella Property Services

Transformed Umbrella's online presence with optimized website content, cost-effective ads and supported with an email setup that nurtures, generating consistent leads who turn into customers.
90%
Reduction in CPL
30%
Increase in Organic Traffic

Industries We Serve

We specialize in working with local residential service businesses. If you rely on your local community for customers, we know how to help you grow.

Plumbing

Roofing

HVAC

Landscaping & Lawn Care

Tree Care

Property Maintenance

Cleaning Services

Electricians

Painting

Home Renovation & Contracting

Frequently Asked Questions

How long does it take to see results from lead generation efforts?

The timeline for seeing results from lead generation efforts can vary depending on various factors such as your industry, target audience, and the effectiveness of your marketing strategies. In general, it may take a few weeks to several months to start seeing measurable results. We develop projections as part of our marketing foundation strategy and discuss next steps with you to align on our targets. 

How do you handle seasonal slowdowns in my industry?

Seasonality is a reality for most local service businesses, and we plan for it rather than react to it. At the start of our partnership, we map out your business calendar, identifying your peak seasons, slower months, and any local factors that affect demand. From there, we build a marketing strategy that shifts with the seasons.

During slower periods, we focus on activities that build long-term momentum, like SEO and content, so you're positioned to capture demand when it picks back up. On the paid side, we adjust budgets and messaging to reflect what homeowners are thinking about at that time of year, rather than running the same campaigns year-round.

The goal is consistent, predictable lead flow across the entire year.

What types of local service businesses can benefit from digital marketing?

Digital marketing can benefit a wide range of local service businesses, including but not limited to plumbers, electricians, landscapers, HVAC specialists, cleaners, and home repair professionals. Any business that serves the local community and relies on attracting customers within a specific geographic area can benefit from our digital marketing strategies that we create specifically for their business needs. 

How much should I budget for your digital marketing services for my local service business?

The budget for digital marketing services for a local service business can vary depending on factors such as the size of the business, the competitiveness of the local market, and the specific goals of the marketing campaign.

At Digital Hot Sauce, we offer services to meet your budget and targets. During our discovery call, we'll discuss your goals and provide ad budget recommendations in our proposal.

What does working with Digital Hot Sauce actually look like day-to-day?

We keep things simple and transparent so you can focus on running your business. You'll have a dedicated point of contact and we provide weekly activity and performance updates so you always know what's happening. On a monthly basis, we'll connect to review results, discuss what's working, and align on next steps.

And when it comes to commitment, we operate on a month-to-month basis with just 30 days' notice required to pause. If you're not quite ready for an ongoing partnership, we also offer project-based work for businesses looking for a one-time engagement to get things moving in the right direction.

Our Testimonials

Our Happy Local Businesses

  • “They really care. They put a lot of effort into know my company and getting to know the staff and using that to help build our brand. We would not be where we are today as a company without their help.”

    Ryan Lermitte
    Umbrella Property Services

  • “The DHS team has over-delivered in our expectations for lead generation and they are knowledgeable at what they do. Their communication is something we really appreciate. They provide weekly activity updates and performance trackers for us to look at anytime.”

    Suraj
    Theorem Developments

  • “The team at Digital Hot Sauce understands my brand and through their work with organic search optimization and generating paid leads, our business has doubled in two years. I'd highly recommend working with Digital Hot Sauce.”

    Kris Birch
    Birch Tree Care