Case Study
Theorem Developments
Discover how we helped a Vancouver luxury home builder achieve qualified leads.
Luxury Custom Home Builder
Challenge
Theorem Developments were generating leads, but needed to increase volume and organic traffic, while scaling efficiently.
Solution
Alongside highly optimized landing pages that improved conversion rate, we tapped into a new opportunity following laneway home zoning changes within a new location. Being the first in the competitive space to do this, we saw our lead volume increase significantly and generate 3 laneway home customers within 2 months.
Results
Within 6 months, cost per lead dropped by 45% and our work delivered a 422% marketing efficiency ratio. Moving quickly on the laneway home opportunity alone generated 3 new customers within 2 months.
45%
Drop in Cost per Lead
2
Laneway Customers within 3 Months
422%
MER