Real Results Without The BS
Case Study
Orage Outerwear
Discover how we helped a Canadian ski outerwear brand grow.
Technical Ski Outerwear Brand
Challenge
Orage had strong brand heritage but needed to significantly improve return on ad spend across both Meta and Google Ads during a competitive winter season, in two distinct markets across Canada and the US.
Solution
We developed a full-funnel Meta and Google Ads strategy combining brand awareness with targeted middle and bottom-of-funnel campaigns, continuously testing creative, copy, and audiences to drive conversions. We also worked closely with their team to audit the website experience and improve conversion rate and average order value.
Results
Over three months, Meta Ads ROAS more than doubled with a 180% increase over the Black Friday weekend. Google Ads performance saw an even larger jump, with ROAS increasing by 5x.
5X
Google Ads ROAS
100%
Increase in Meta ROAS
180%
Increase in Black Friday ROAS