We’re a growth marketing team. We like to get clever about working together to deliver tangible results. Also, we give a damn.

Scot Sustad

Scot Sustad

Chief Pioneer / CEO

Scot is a 4x start-up entrepreneur with a passion for marketing products and services that make the world better. He is a creative thinker and digital problem solver that constantly stretches our partners and team to think bigger! He is obsessed with providing real value and has little patience for fluff or inaction. When not working on Hot Sauce projects, he is focused on mentoring young leaders and building community in Vancouver. Scot is the CEO and “Chief Pioneer” at Hot Sauce.


Reuben Zuidhof

Co-Founder / CFO

Reuben started his first business in 2007, and now has 3 under his belt. He takes his visionary partners’ ideas and puts tracks on them. He loves pretty much everything that has to do with people and won’t shy away from asking you some hard questions about your business because making order out of chaos somehow brings him satisfaction. On the side he makes some hard cider that has become known as Zuider which will sneak up on you if you’re not careful.

Tyrell Mara Headshot

Tyrell Mara

Managing Director

Tyrell believes in the superhero power created when groups of intrinsically motivated individuals unite and strive towards an audacious goal. At Hot Sauce this means empowering and guiding our team’s to deliver world class strategic and digital marketing partnership to businesses aspiring to change the world. When not with the team Tyrell can be found training to achieve his goal of throwing Discus at the 2020 Tokyo Olympics or at home with his wife Natasha and two girls Olia and Bella.


Peter Wong

Director of Strategy and Implementation

Peter has worked in e-commerce and digital marketing for over 11 years. When he is not busy with optimizing Adwords campaigns, trouble shooting issues, and creating marketing strategy, you can find him at RED Academy instructing the part-time digital marketing foundations program. He is passionate in growing and mentoring young marketers as well as thinking of strategies to help businesses succeed. Peter loves hot sauce and spicy foods (literally!)


Annie Robinson

Content Strategist

With a background in marketing and brand development, Annie has worked with small to multi-million dollar budgets, from big name brands to start-ups and non profits. It lights her up to connect with new companies and figure out the best way to share their stories with new customers. Outside of work, Annie enjoys art and music, and is most often found making messes in her studio space.


Kyle Harms

Marketing Manager

Kyle is a marketing strategist with a background in working with non-profit organizations, tourism and hospitality, and service-based businesses. He has a passion for building authentic marketing strategies, creating engaging content, and delivering epic brand experiences. When he’s not thinking of innovative ways to connect brands, Kyle enjoys watching (numerous) sports, and adding to his vinyl collection.

Janice Chow

Janice Chow

Marketing Manager

Janice is passionate about collaborating with companies to identify and implement digital strategies for differentiating their value proposition, improving their web presence and growing their business online. Outside of digital marketing, Janice is an avid foodie and board game geek.


Caitlin Sullivan

Senior Digital Marketing Coordinator

Caitlin is a digital marketer with an eye for detail and passion for analysis. She likes to dig deep into data to uncover impactful insights that lead to meaningful results. When she’s not researching the latest digital marketing trends, Caitlin likes running slow and far, mastering French vegetarian cooking (and eating), and hiking in the mountains in British Columbia.


Juan Leano

Digital Marketing Coordinator

Juan is an energetic and keen digital marketer who is always eager to try new tools and strategies to find innovative solutions. With a critical mindset, Juan likes to dig deep with data and analytics in order to understand performance and optimize for growth. Having a passion for everything that has to do with social, Juan can usually be found taking pictures for his handle or breaking a sweat in a group fitness class.

Ali Porter – Digital Hot Sauce

Ali Porter

Growth Marketer & UX Designer

Ali is a digital marketer with a focus on design (UX, UI), conversion rate optimization, and strategy. In other words, he doesn’t just make things look good, he makes sure they generate results (aka revenue).


Joshua McFaul

Web Developer

Joshua is an avid front-end web developer with a focus on crafting beautifully responsive, scalable experiences on the web. Coming from a role in IT and Desktop Support, his problem-solving ability applies well to the ever-shifting landscape of website development. Joshua has been known to spontaneously break out in song (and consequently works remotely a lot of the time).