Meet our Strategy & Growth Marketing team. What makes us unique?


1. We have worked painstakingly hard to build a culture that leans into radical candour for the betterment of the team and our partners. 2. We drive impact and outcomes for our clients by rapid testing and validation of hypotheses. 3. We work at the intersection of strategic insights & on the ground execution.

Scot Sustad

Scot Sustad

Chief Pioneer / CEO

Scot is a 4x start-up entrepreneur with a passion for marketing products and services that make the world better. He is a creative thinker and digital problem solver that constantly stretches our partners and team to think bigger! He is obsessed with providing real value and has little patience for fluff or inaction. When not working on Hot Sauce projects, he is focused on mentoring young leaders and building community in Vancouver. Scot is the CEO and “Chief Pioneer” at Hot Sauce.


Reuben Zuidhof

Co-Founder / CFO

Reuben started his first business in 2007, and now has 3 under his belt. He takes his visionary partners’ ideas and puts tracks on them. He loves pretty much everything that has to do with people and won’t shy away from asking you some hard questions about your business because making order out of chaos somehow brings him satisfaction. On the side he makes some hard cider that has become known as Zuider which will sneak up on you if you’re not careful.

Tyrell Mara – Managing Director – Digital Hot Sauce

Tyrell Mara

Managing Director

Tyrell believes in the superhero power created when groups of intrinsically motivated individuals unite and strive towards an audacious goal. At Hot Sauce this means empowering and guiding our team’s to deliver world class strategic and digital marketing partnership to businesses aspiring to change the world. When not with the team Tyrell can be found training to achieve his goal of throwing Discus at the 2020 Tokyo Olympics or at home with his wife Natasha and two girls Olia and Bella.

Janice Chow

Janice Chow

Marketing Manager

Janice is passionate about collaborating with companies to identify and implement digital strategies for differentiating their value proposition, improving their web presence and growing their business online. Outside of digital marketing, Janice is an avid foodie and board game geek.


Kyle Harms

Marketing Manager

Kyle is a marketing strategist with a background in working with non-profit organizations, tourism and hospitality, and service-based businesses. He has a passion for building authentic marketing strategies, creating engaging content, and delivering epic brand experiences. When he’s not thinking of innovative ways to connect brands, Kyle enjoys watching (numerous) sports, and adding to his vinyl collection.


Caitlin Sullivan

Junior Marketing Manager

Caitlin is a digital marketer with an eye for detail and passion for analysis. She likes to dig deep into data to uncover impactful insights that lead to meaningful results. When she’s not researching the latest digital marketing trends, Caitlin likes running slow and far, mastering French vegetarian cooking (and eating), and hiking in the mountains in British Columbia.

Amanda Leier – Digital Hot Sauce

Amanda Leier

Content Strategist

Amanda’s bio coming soon!


Juan Leano

Digital Marketing Coordinator

Juan is an energetic and keen digital marketer who is always eager to try new tools and strategies to find innovative solutions. With a critical mindset, Juan likes to dig deep with data and analytics in order to understand performance and optimize for growth. Having a passion for everything that has to do with social, Juan can usually be found taking pictures for his handle or breaking a sweat in a group fitness class.

Narelle Aplaon – Digital Hot Sauce

Narelle Aplaon

Digital Marketing Coordinator

Narelle takes a scientific approach when it comes to digital marketing strategy and execution. She specifically loves digging into channels, strategies and audience targeting that drives e-commerce product sales. As much as Narelle loves spending time in the digital landscape she equally loves disconnecting, getting off the grid and out into the backcountry to hike and explore.

Braeden Matson-Jones – Digital Hot Sauce

Braeden Matson-Jones

Digital Marketing Coordinator

Braeden is a lover of new technology and the ever-growing digital realm. He’s always looking for new things to test, and enjoys diving head-first into strategy and campaign optimizations. The creative and analytical synthesis of digital marketing is what makes him tick. When he’s not involved in the digital world, you can probably find him playing music, at the gym, or spending quality time with friends and family.

Ali Porter – Digital Hot Sauce

Ali Porter

Growth Marketer & UX Designer

Ali is a digital marketer with a focus on design (UX, UI), conversion rate optimization, and strategy. In other words, he doesn’t just make things look good, he makes sure they generate results (aka revenue).


Joshua McFaul

Web Developer

Joshua is an avid front-end web developer with a focus on crafting beautifully responsive, scalable experiences on the web. Coming from a role in IT and Desktop Support, his problem-solving ability applies well to the ever-shifting landscape of website development. Joshua has been known to spontaneously break out in song (and consequently works remotely a lot of the time).