Customer & Brand

If we can’t stand in our customers shoes how are we ever going to make the emotional connection with them required to build trust, communicate value and ultimately position your product or service as a tool to improve their lives?

We pick up where you leave off. If you have an idea, we can help with building a brand. If you have soup to nuts brand that needs refreshed messaging, we’ll dig in to connect all the dots.

Customer Research & Insights:
  • Customer Survey
  • Customer Interviews
  • Qualitative Insight Review
Brand Foundation Development:
  • Brand Logo and Wordmark
  • Brand Pillars & Messaging
  • Digital Brand Audit

Our Approach:

Strategic Approach Process™

Unique goals and needs require unique solutions.

First, we create a strategic foundation built on a deep dive into your organization, your goals, your revenue model, the target market, competition, and your current marketing activities before we can recommend a strategy or budget that we all believe in. In the SAP we review and set a direction for the following areas:

  1. Marketing goals/objective clarity
  2. Business model review
  3. Target client
  4. Brand – cohesion, and message
  5. Reach – efficient and effective methods to connect with your target audience
  6. Data/analytics – how marketing activities being tracked

 

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