Birch Tree Care is a family-owned and operated tree care company based in Minnesota. Its team of certified arborists and skilled technicians provide a variety of services from tree trimming and removal to tree disease and protection treatments.

 

Although its parent company BIRCH Inc. has been providing property maintenance services to local customers since 1978, Birch Tree Care did not have the same local presence since it was just established in 2015. The BIRCH Inc. values of excellent customer satisfaction and first-class services carried over, and they wanted to let people know that.

The main challenges for Birch Tree Care were clear: to attract new customers to the website and capture leads effectively, and to close leads as quickly as possible to secure long-term repeat customers.

Client: Birch Tree Care
Our Services: SEO, Website Optimizations, Email Marketing

Testimonial

“The team at Digital Hot Sauce understands my brand and through their work with organic search optimization and generating paid leads our business has doubled in each of the past 2 years. I’d highly recommend working with Digital Hot Sauce.”

Our Approach

Digital Hot Sauce partnered with Birch Tree Care in 2017 to develop a strategic marketing campaign organized around their goal of increasing online traffic and leads.

Stand out in local search
We launched a local SEO campaign to help Birch Tree Care show up higher in Google for relevant search terms in their service areas. We utilized pay-per-click advertising to pull in even more qualified traffic and drive immediate results.

Capture more leads online
We gave the website a facelift with conversion-oriented copy and brighter images to reflect the warm and friendly aspects of Birch. We also implemented additional ways to capture leads with an easy-to-fill form and website pop-up.

Nurture and close leads
We utilized email marketing to keep prospective customers in the funnel. Besides launching an automated follow-up after someone requests a quote, we also launched recurring emails to remind customers of upcoming seasonal services.

Results

  • +147% year-over-year growth in leads
  • +54% year-over-year increase in website traffic
  • 3:1 ROI for PPC campaigns
  • +20% year-over-year revenue
  • 98 keywords with first-page rankings on Google

We know that local business owners are responsible for a lot. Priorities are always changing and we’re here to help. Over the years of working together, we’ve adapted our services to include support for hiring skilled personnel and launching online and offline local marketing strategies to help Birch Tree Care scale for growth.

Interested in learning how we work or what we can do together? Shoot us a message and let’s add some hot sauce!

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