Birch Tree Care is a family-owned and operated tree care company based in Minnesota. Its team of certified arborists and skilled technicians provide a variety of services from tree trimming and removal to tree disease and protection treatments.
Although its parent company BIRCH Inc. has been providing property maintenance services to local customers since 1978, Birch Tree Care did not have the same local presence since it was just established in 2015. The BIRCH Inc. values of excellent customer satisfaction and first-class services carried over, and they wanted to let people know that.
The main challenges for Birch Tree Care were clear: to attract new customers to the website and capture leads effectively, and to close leads as quickly as possible to secure long-term repeat customers.