Are you struggling to get your business to show up higher on Google for words related to your website and services? Not sure what it means to optimize your page title tags, meta descriptions, headings, and content structure to increase your online presence? We can help!
On-page SEO is the process of optimizing various parts of your website that affect your search engine rankings. The goal of on-page SEO is to help search engines, like Google, recognize your website when people search for words related to your business. We can do this by auditing your current website structure and using our expertise in SEO best practices to identify areas for improvement.
On-page SEO is the first step to gaining visibility on Google. At Digital Hot Sauce, we specialize in increasing your website’s online ranking and presence. We start by identifying keywords your customers may search for to find businesses like yours, and place them strategically on your website. We also improve your website’s coding, meta descriptions, header tags/title tags – everything needed to successfully optimize for increased visibility on the web.
Our on-page SEO services include a detailed analysis and optimization of your website structure to ensure you’re set up for success on search engines. Here’s what we’ll audit and improve for your business:
A page's title tag is displayed as part of the search snippet in a search engine results page, which is why it is important to optimize it correctly. We will help create title tags that are within the 55-60 character limit, push the keyword closer to the beginning of the title, and not over-stuff the tag with too many keywords. Our SEO specialists know the balance between optimizing keywords and overusing them.
Regardless of which CMS you use, it is important to manually go in and add “alt text” to all images on your website. Even though this text isn’t visible to the average visitor, alt text allows screen reader software to help visually impaired internet users understand the content of your images. Search engines crawl images the same way they crawl keywords, so inserting some relevant keywords to accurately describe the image will help search engines understand your page’s content. At Digital Hot Sauce, we will audit all of your website’s pages to make sure the alt text of all images have appropriate keywords.
The content on your website’s pages need to be useful to people. If they search for something specific to find your page, they need to be able to find the answers they’re looking for. The content needs to be easy to read and provide value to the end-user. Our team will help optimize existing copy on your website and create new copy, if needed, surrounding your targeted keywords. Additionally, we’ll also make sure you have no duplicate content on any of the pages, and add keywords in as naturally as possible.
Linking internally to other pages on your website not only helps users but also search engines. On-page SEO ensures that your site can be read easily by both potential customers and search engine bots. With good on-page SEO, search engines can easily index your web pages, understand what your site is about, and navigate the structure and content of your website, thus ranking your site accordingly.
Adding structured data helps Google better understand the content on a page. Google uses certain types of structured data to display “rich results” on the search engine results page. This content appears higher up on the page and has higher click-through-rates than normal organic listings. This is why it is important to structure your website’s data correctly so that your business can rank higher online. Leave it up to us to get the job done for you.
Low-hanging fruits are measures that bring quick results to your online presence. Google loves prioritizing pages that have positive user experiences. According to Google, optimizing core web vitals, mobile-friendliness, safe browsing, and HTTPS security helps create a more useful user experience. Our team of SEO specialists has worked for many businesses like yours to make sure the user has a positive experience on your website. If you’re looking to improve your on-page SEO, you’ve come to the right place.
We create content to ensure your website has unique top menus and footers on each page. This will add more value and information for your users. A top menu should be a condensed roadmap of the most valuable pages on your site, while the footer acts like a “safety net” where your site visitors end up if they’re experiencing difficulty navigating the site. Leave it up to our SEO experts to optimize your top menu and footer to help with navigation and a good user experience.
If you want to optimize your on-page SEO, simply contact us and our CEO will get in touch with you directly.
Digital Hot Sauce was founded by successful entrepreneurs. We’re obsessed with making marketing more effective for everyone.
HELLO, MY NAME IS Kyle Harms!
I'm the CEO of Digital Hot Sauce and I'm ready to chat about your local SEO. My team and I will come up with a custom SEO plan just for you. Have any questions for me or my team? Reach out to me directly.
Let us show you what we can do with a free initial SEO audit.
At Digital Hot Sauce we help you get the results you need without the nonsense. Our on-page SEO services are for gutsy brands and disruptive nonprofits like yours who need a little bit of spice to help your business come to life online.
We don’t hide behind marketing acronyms, jargon, and absurd invoices. We know you deserve better. Instead, we work our tails off to make sure we give you the return on investment you’re looking for.
Our Project Managers and Strategists work diligently to make sure you have everything you need, and are up to date with everything we’re working on for you. You’ll have dedicated professionals to reach out to with any questions you may have, and be in regular communication with them in regards to your business objectives and goals.
Our team is obsessed with creating straightforward reports for you to digest. We don’t like hiding behind numbers and spreadsheets. Instead, we simplify the data for you, so you can focus on seeing the results.
We’re an honest bunch of people who care deeply about your business. We do what we say we’ll do, and more. When you’re comfortable with your custom marketing strategy, we get to work and keep you in the loop every step of the way.
Our team of marketers consists of experienced SEO specialists who have worked with many businesses like yours over the years. They know industry best practices, and are obsessed with getting things right. At Digital Hot Sauce, you will get a foolproof on-page SEO strategy that will help your website grow online to generate traffic, leads, and conversions.
Headings (H1):
Headings are important because they hold more weight in search engines than page copy. This is because headings are usually the largest words on the page. Our experienced SEO experts know how to work your target keywords into the headings of each web page to accurately reflect the content on those pages.
URL structure:
It is important to optimize your URL structure to include appropriate keywords. This is tricky because changing old URL structures would require you to create redirects to the new URL structure for each webpage you change. Leave it up to our SEO team to create the best URL structure for the pages on your website.
Page load speed:
Google and other search engines want to make sure consumers find what they’re looking for quickly so they have a good user experience. This is why optimizing the pages of your website to load faster will help your business rank higher on the search results page. Our SEO specialists will look at key site speed factors and optimize them accordingly to make sure your pages load faster and without any issues or broken links.
Mobile Friendliness:
Google has prioritized mobile page loading speed as a key ranking metric in recent years. If you’re unsure whether your website is mobile-friendly, we can help you determine that. Not only will we find out whether your website is Google-friendly, based on the current algorithms, but we will also look at website design and load speed to determine how mobile user experience is affected.