Local service ads appear at the top of search results, above the map pack, any search ads, and other search engine results. This represents a new way to reach your target customer that Google is currently testing across the US and Canada.
If your business isn’t currently running local services ads, you’re missing out on quality leads.
Google’s pay-per-lead model means that you only pay when you acquire a lead! According to Google, a monthly ad spend of $500 could get you 8-24 quality leads per month. That’s potentially a cost per lead of $20.
Local service ads are still a relatively new product from Google, meaning not every local business is utilizing this channel. Take advantage of this huge opportunity for high visibility in a place where your competitors might not be.
No need to worry about ad copy, assets or budgets. We’ll manage all stages of execution to secure a steady stream of leads to grow your business. We’ll handle the technical stuff!
All local service ad calls are recorded, so you can revisit customer calls. This insight can be important for your business’s growth as you find out what your customers are really looking for, helping you to tailor your services accordingly.
“The more we engage with your team the more we feel we’ve truly struck gold. It really does involve a bit of the feeling of surreal since I’ve felt so resource depleted on this marketing front for so long.”
⭐⭐⭐⭐⭐ -Jim Hamp, Extravagant Yak
“The Hot Sauce team truly understands my brand and the industry I’m operating in.”
⭐⭐⭐⭐⭐ -Kris Birch, Birch Tree Care
We worked with a successful residential cleaning business in The United States. Our suggestion was to implement Google Local Service Ads to increase the number of Leads for the client.
Over a 5 month period, the client spent:
*Google charged 98 leads
*The average cost per lead was $17.06
We worked with a Tree Care business in The United States. Our suggestion was to implement Google Local Service Ads to increase the number of Leads & customers for the client.
Over a 27 day period, the client spent:
*Google charged 28 leads
*Of these 28 leads 23 booked an appointment
*The average cost per customer was $32.10
*The booking rate was 82.1%
You could be generating leads for as little as $1,000 a month (includes ad spend and management fee)
See below for example packages that can be adjusted to your specific budget and requirements.
|Bronze Package||Silver Package||Gold Package|
|Google My Business audit||✓||✓||✓|
|Obtain & maintain Google Guarantee badge||✓||✓||✓|
|Daily ad optimizations||–||✓||✓|
|Weekly email updates & reporting||–||–||✓|
|Expected leads per week*||2-6 per week||3-9 per week||5-13 per week|
|Total per month||$1,000||$1,500||$2,000|
*Expected leads per week are projected by Google and may not reflect actual leads generated