Google Local Service Ads

What are they? How do they work? And how can your business take advantage?

If you’re a local service business, Google has introduced a new way you can reach customers.

Local service ads appear at the top of search results, above the map pack, any search ads, and other search engine results. This represents a new way to reach your target customer that Google is currently testing across the US and Canada.

If your business isn’t currently running local services ads, you’re missing out on quality leads.

Here’s how your business will benefit from our local service package:

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Pay-per-lead model

Google’s pay-per-lead model means that you only pay when you acquire a lead! According to Google, a monthly ad spend of $500 could get you 8-24 quality leads per month. That’s potentially a cost per lead of $20.

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Low competition (for now) = First mover advantage

Local service ads are still a relatively new product from Google, meaning not every local business is utilizing this channel. Take advantage of this huge opportunity for high visibility in a place where your competitors might not be.


Digital marketing & local service ads execution

No need to worry about ad copy, assets or budgets. We’ll manage all stages of execution to secure a steady stream of leads to grow your business. We’ll handle the technical stuff!

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Discover what your customers are really looking for

All local service ad calls are recorded, so you can revisit customer calls. This insight can be important for your business’s growth as you find out what your customers are really looking for, helping you to tailor your services accordingly.

“The more we engage with your team the more we feel we’ve truly struck gold. It really does involve a bit of the feeling of surreal since I’ve felt so resource depleted on this marketing front for so long.” 

⭐⭐⭐⭐⭐  -Jim Hamp, Extravagant Yak 

“The Hot Sauce team truly understands my brand and the industry I’m operating in.”

⭐⭐⭐⭐⭐  -Kris Birch, Birch Tree Care 

A Local Service Ads Case Study – Cleaning Industry

Local Service ads budget and lead results - Digital Hot Sauce
A bar graph showing results from Local Service Ads - Digital Hot Sauce

Here’s a Past Client Success Story

We worked with a successful residential cleaning business in The United States. Our suggestion was to implement Google Local Service Ads to increase the number of Leads for the client.

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The Results Speak For Themselves

Over a 5 month period, the client spent:

*Google charged 98 leads
*The average cost per lead was $17.06

A Local Service Ads Case Study – Tree Care Industry

Local service ad results for a tree care company - Digital Hot Sauce
Local Service Ads lead chart- Digital Hot Sauce

Here’s Another Client Success Story

We worked with a Tree Care business in The United States. Our suggestion was to implement Google Local Service Ads to increase the number of Leads & customers for the client.

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We Again Saw Strong Results

Over a 27 day period, the client spent:

*Google charged 28 leads
*Of these 28 leads 23 booked an appointment
*The average cost per customer was $32.10
The booking rate was 82.1%

Want To Learn More?

Schedule a free 15-minute discovery call & get a free demo

You could be generating leads for as little as $1,000 a month (includes ad spend and management fee)

1) In order to qualify, your business must be in one of the following industries:

List of eligible businesses for local service ads - Digital Hot Sauce

2) And you must have a google my business rating of at least 4/5

  • This can help with the ranking of your ad and its performance
  • This will also help to generate more quality leads

What you can expect from our monthly packages

See below for example packages that can be adjusted to your specific budget and requirements.

Bronze Package Silver Package Gold Package
Account setup
Google My Business audit
Obtain & maintain Google Guarantee badge
Daily ad optimizations
Weekly email updates & reporting
Expected leads per week* 2-6 per week 3-9 per week 5-13 per week
Ad spend $500 $750 $1,000
Monthly fees $500 $750 $1,000
Total per month $1,000 $1,500 $2,000

*Expected leads per week are projected by Google and may not reflect actual leads generated

Further Local Service Ads Resources

Ready to start generating leads for your business?