Sales messaging tips for your cleaning business - Digital Hot Sauce

Sales Messaging Tips for Your Cleaning Business

A woman cleaning a window with a face mask and safety googles on - Digital Hot Sauce

In need of some tips to help your cleaning business? Everyone knows that promoting your business is essential to getting customers. But what you may not realize is that how you promote your cleaning business is equally as important. Whether it’s sales copy on brochures or the text you add to your website, crafting your messages carefully will go a long way when marketing your cleaning business. 

Here are a few tips to help you create stronger marketing messages:

Sell the benefits, not the services

No matter what kind of business you run, all customers have one question in mind when shopping for a service: what’s in it for me? Whether they already know they need your services, or the thought hasn’t crossed their mind yet, a person needs to know that what you’re offering is going to benefit them.

When writing your sales messages, focus on your customer’s needs first and foremost. Don’t just tell them what you offer, tell them how what you offer is going to make their lives better and easier! For example:

  • Instead of… “We offer low prices!”
    Try… “Our services are a great value!” or “Contact us for a free estimate!”
  • Instead of… “Our services include scheduled weekly and bi-weekly cleanings.”
    Try… “Save money and enjoy a clean home without having to lift a finger.”

Make sure your website is SEO friendly

The Google Analytics interface on a macbook laptop screen - Digital Hot Sauce

It should go without saying that having some kind of web presence is an absolute must for any business. But with so much competition for attention in the digital space, it’s important that your business’s website is easy to find. 

This is where SEO (Search Engine Optimization) comes in. Ensuring your website is SEO-friendly will help it rank higher on search engines, which in turn will make it easier for people to find you when they’re searching for cleaning services. Doing this involves being clear about what your business does, and making sure your website is user friendly.

There are plenty of guides online that can help you figure out how to improve your website’s SEO. But if you’d rather leave that to the experts, there are plenty of professionals who can do the work for you.


Focus on what makes you stand out

The market for cleaning businesses can be a—pardon the pun—cluttered space. How can you make sure yours stands out from the rest? One way is to figure out what makes you different from your competition and shine a spotlight on it in your sales messaging. Here are some example of differentiators you can focus on:

  • A special service that none of your competitors offer
  • The use of environmentally-friendly cleaning products
  • Your above-average rating on Google reviews

Write for your desired client

An elderly woman washing carrots in a sink - Digital Hot Sauce

All of your customers may need your cleaning services, but the reasons they need them aren’t necessarily the same. The reason a working mother with young children at home needs cleaning help is going to be different than the reason a retired senior couple does. Make sure your sales messaging speaks directly to the customers you’re trying to reach by appealing to their needs and lifestyles.

All it takes is a few thoughtful tweaks to make your sales messages shine! Looking for more ways to bring the marketing for your cleaning business to the next level? Join the Cleaner Collective!

Before you leave, tell us how you feel!

My biggest marketing frustration is...