3 surefire ways to grow your cleaning business - Digital Hot Sauce

3 Surefire Ways to Grow Your Cleaning Business

There’s a lot of work involved to grow your cleaning business as it requires a lot more than just providing great services at competitive prices. To really establish yourself, you need to promote your business and attract customers, both new and loyal. Though it can feel like a daunting task, the good news is that there are lots of unique ways to promote your cleaning business to prospective customers.

Looking for some inspiration? Here are our top three surefire ways to get clients interested in your cleaning business:

1: Don’t Neglect Email Marketing

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Email is one of the most direct ways to reach out to both existing and potential clients. Not only is email marketing a cost-effective way of getting your message out there, but it also has the highest conversion rate (Which is to say, it has the best chances of turning contacts into actual paying customers). Today’s email marketing platforms also make it easy to set up automated campaigns, which are great for increasing retention on recurring services such as regular cleanings. And, unlike print ads and commercials, emails can be personalized to each person, which can create a more authentic connection with the people you’re trying to reach.

2: Actively Build Your Reputation

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Look for ways to create meaningful relationships with your potential customers. Word of mouth marketing through client referrals is always a powerful way to make a great impression on potential new clients because your message means more coming from someone a person already trusts.

Online reviews work in much the same way, plus they help improve your business listing’s rank on search engines like Google. You can also create a positive impression while building brand awareness by sponsoring community events, offering your services as a prize package for charity auctions or radio contests, or even volunteering as a corporate fundraising team.


3: Think Creatively About Referrals

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If you want to take referrals to the next level, seek out unique and out-of-the-box opportunities to expand your reach beyond your existing customer base. Consider other businesses in your community you could potentially collaborate with. For example, you could partner with local realtors and residential developers who can sell your services as part of new home sales. You could also connect with the owners of new home buyer mailing lists in higher-income neighbourhoods to get your sales message into their future communications.

Every business is different, and the ways you attract people to your services will be as unique as you are. Just remember that customers are people, and growing a client base is so much more than just promoting services. Look for opportunities to create authentic connections with people and watch your cleaning business grow!

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Scot Sustad
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