Content Strategist

We’re hiring a Content Strategist!

Digital Hot Sauce Inc. is a digital marketing agency and innovation lab in Vancouver, British Columbia. Started by serial entrepreneurs, for the last 5 years we have been on a mission to make our community and the world better.

The Hot Sauce Manifesto:

We are committed to taking new ground with inspiring clients and living adventurously by doing #GOODWORK together. We speak the language of tangible value and real results for clients who think beyond the bottom line. Welcoming new challenges and developing ourselves is our everyday energy. Our balanced lifestyles foster relationships, creativity, service, and generosity. We shoot for both quick wins and long-term impact because we are building a legacy, not just a business. That legacy empowers community-bettering by growing businesses that give a damn and supporting non profits who are in the trenches. Are you with us?

Position Open: Content Strategist

Do you love sitting at the intersection of business strategy and digital content?

We are currently looking for a content strategist with a background in digital marketing or design. The role will require a combination of strategy and delivery orchestration (managing the internal team and contractors who do the work).. We are a young company on the move offering a lot of opportunity to grow in your position along with the company.

As Digital Hot Sauce’s Content Strategist you will sit on the bleeding edge of marketing strategy and world class content design thinking.

OVERVIEW:

The responsibility of the content strategist is to deliver strategic recommendations and manage the team executing content and design related deliverables across all clients. This role also plays a key strategic role in our business development process, injecting strategic recommendations for potential new business.

Depending on the client, the content strategist will play a role somewhere on the spectrum from coach/advisor – ensuring the quality of execution is up to standards and strategy is aligned with business outcomes, through to rolling up their sleeves and implementing the strategy via user journey mapping, wireframing, design and writing.

At Hot Sauce we work with a handful of exciting community bettering brands in their infancy. Experience in leading and facilitating brand development is a major bonus. This entails skills from discovery workshops with the client and customers to managing key design and brand team members who will deliver end products.

EXPERIENCE NEEDED:

  • 3-5 years experience in a combination of marketing roles including: UX/UI design or management, content strategy or production, digital content management and copywriting.
  • Proven track record of leading projects in a role responsible for translating the business or project strategy to world class creative deliverables (copywriting, visual assets, UX/design, strategic low fidelity wireframes, brand development).
  • Has a general understanding of the digital marketing stack (SEO, Social Media, Email Marketing, Digital Paid Advertising, Website Management)
  • Experience in developing low-fidelity wireframe and working effectively with design and creative teams to bring the brand voice and digital design to life.
  • Proven track record of working well across many functions and team members including working directly with marketing managers or equivalent internal business stakeholder, working with marketing coordinators in a coaching and support role, working with design and creative team members.
  • Client facing communications and facilitation skills are a must.
  • The content strategist must have the ability to gain an in depth understanding of each client’s customer or target audience and translate that understanding to content strategy and deliverables based off of the desired outcomes.

 

NICE TO HAVE EXPERIENCE:

  • Experience managing/creating brands, whether rebranding or working with startups. Experience in leading and facilitating brand development from discovery to managing key design and brand team members who will deliver end products.
  • Expertise in Email Marketing or Copywriting
  • Expertise in Market and Customer Research

 

AREAS OF RESPONSIBILITY – YOUR WORLD CLASS SKILL SET 

Voice of the Customer

The content strategist must always be the voice of the customer, both for internal and client meetings. From competitor research, to in-house deep dive persona building, this role is responsible for articulating the customer’s pains or desires and how to speak to those via value propositions of the client’s business. This includes asking tough questions and centering conversations by keeping our target audience in the room.

Strategy

With the customer in mind, the Content Strategist will play a key role in determining what digital marketing tactics make sense for reaching this particular audience. Strategy for content will include both what type of content and how to distribute that content to our target.

Implementation

Hot Sauce is company of doers; we like to keep our hands dirty. The content strategist will continue to implement alongside of Marketing Managers and Coordinators.

Examples of Implementation:

  • Copywriting for website and landing pages
  • Ad copy across all channels
  • Email marketing strategy, writing, design and deployment
  • On site keyword SEO strategy, including keyword research, blog strategy and writing
  • Offsite SEO content, organic promotion and influencer strategy.
  • Organic and paid social strategy and content creation
  • Conversion rate optimization (CRO) hypothesis

 

COMMITMENT & COMPENSATION:

  • Full-time
  • Competitive Salary (ranging according to experience)
  • Benefits – Extended health, fitness and education, world class culture, remote days, healthy office snacks & refreshments provided.

 

JOB LOCATION:

  • Vancouver, BC

 

Does this role sound like a good fit for you? Ready to work with organizations that are changing our world?
Send your resume with a quick note about why this would be a good fit to: [email protected]