Whether you’re a new business owner or your company has been around for a while now, proper visibility on Google is the key to good marketing. The Google My Business listing is a powerful tool that not only allows potential customers to find you quickly but also provides them with the information they need to learn more about your business and engage with it better.
If you’re sold on what Google My Business (GMB) does for your company and want to get started right away, then let’s jump right into it.
What is Google My Business?
Google My Business is one of the foundations of digital marketing. It allows you to create a listing for your business on Google, which results in potential customers finding you faster. Potential customers can find your business in two ways – when they directly search for it online, or when they search for related products or services that you offer. This is why your GMB listing should have all your information entered accurately to ensure that customers have what they need in order to contact your business, find your location, or make a purchase.
Benefits of Using Google My Business
We’re here to show you what other advantages there are to listing your business profile on Google. They’re as follows:
- GMB makes it easier for your customers to get directions to your location (if you have a physical storefront, restaurant, or office)
- It allows customers to view photos of your business and get a better understanding of what you have to offer
- It allows customers and yourself to read reviews
- It provides important information about your business, such as the hours of operation, contact information, address, etc.
- It helps promote business events and news
- It is an easy way to book appointments and make reservations
- It is a free and easy-to-use tool
Great benefits, aren’t they? Now that we’ve got that covered, you must be wondering how this tool will help your business grow exactly. Based on how we’ve helped our clients in the past, this is how Google My Business will step up your marketing game.
How does Google My Business help me grow?
Over the last few years, searches with the phrase “near me” have dramatically increased. For these types of local searches, Google always pushes for Google My Business profiles, which is why it is so important to have such a profile set up. This generates more eyeballs on your business and results in increasing leads. If you want to make sure that your business profile gets more leads, make it a point to optimize your GMB page by including your latest information.
Increases Ranking on Google Search Results
When your business is more visible on Google, it has a better chance of getting noticed and increasing inbound traffic. Google tailors searches to best match the user’s questions and queries. If you want to get maximum visibility, you have to be up-to-date with your profile. But don’t worry, the pressure’s not on you. We get that you’re busy running your business, which is why we’re here to help. At Digital Hot Sauce, our marketing team stays dedicated to ensuring that your profile is best optimized. Let us help you get those clicks and convert them into new customers for you!
Higher Conversion Rates
When your business starts getting traction on Google, users begin to leave reviews on your Google My Business page. This, in turn, increases traffic as potential customers read those reviews and start trusting your business more. Once you’ve earned that trust, you will start getting higher conversion rates.
At Digital Hot Sauce, we’re committed to ensuring our clients have optimized their GMB listing to rank higher on search results, get more conversions, and make the most out of their listing. If you’re wondering, how do I update my Google My Business listing, then don’t worry, we’ve got you covered.
How do I update and optimize my Google My Business listing?
- Complete every section of your GMB listing
- Select primary and secondary categories
- Select all attributes that apply to your business
- Write a complete “from the business” description
- Upload new and relevant photos
- Set up messaging
These steps might seem straightforward, but updating them accurately can help your business go a long way. They not only boost your local ranking but also increase engagement and convert more customers.
As you’ve learned so far, Google My Business is a quick and easy way to make your business more visible and accessible to customers on Google’s search engine. No matter the size and field of your business, you will benefit immensely from setting up a Google My Business account. With this comprehensive resource, you can now increase your conversion rates, get more exposure, and generate higher leads. So, what are you waiting for? Go get that traffic now.
If you’ve got a lot on your plate and don’t have the time to set it all up for your business, it’s okay. That’s where we come in. At Digital Hot Sauce, we work tirelessly to provide you with the results you want. Contact us for a free audit today.