I was working on a landing page and some ad copy for one of our clients and wanted to share a little bit about how we do this and give you an insight into one of the processes we use for writing Google ad copy, as well as building landing page copy. This was a solution that I learned at …
If you’re looking to track and monitor your business online to understand how to market it better, Google Tag Manager (GTM) is the way to do it. Your website is an important business asset that helps grow your small business, so it’s crucial to understand your customer behaviour better. Most businesses today are now moving towards a tag management marketing …
Trying to figure out what the best marketing plan is for your business? The answer is rather simple – you start with data! Instead of trying to randomly guess what your customers are responding to better, use actual user behaviours to make necessary optimizations. If you’ve managed a website for a while then you’re probably already familiar with Google Analytics …
Whether you’re a new business owner or your company has been around for a while now, proper visibility on Google is the key to good marketing. The Google My Business listing is a powerful tool that not only allows potential customers to find you quickly but also provides them with the information they need to learn more about your business …