I was working on a landing page and some ad copy for one of our clients and wanted to share a little bit about how we do this and give you an insight into one of the processes we use for writing Google ad copy, as well as building landing page copy. This was a solution that I learned at …
Running a business isn’t easy. Trust me, we get it. As a business owner, you have to deal with a variety of unique challenges every day, while trying to make an impact on consumers in a competitive market. You’re putting in the time, effort, and money to help your brand become more visible to your audience. We believe …
Once again, Black Friday has come and gone. In the next couple of days, we’re prepared to see more data on how successful (or not) Black Friday and Cyber Monday were in 2021. At Hot Sauce, we’re already thinking about what can be done going forward to help smaller to medium-sized businesses stand out from the noise. Based on our …
Apple’s latest iOS 14.5 update has a lot of us thinking about what the future of the web, privacy, and marketing looks like. For some marketers, business owners, and entrepreneurs, that is likely scary and maybe cause for concern. The Apple iOS 14.5 update allows users to control whether apps can collect and share their data or not through AppTracking …
If you’re looking to track and monitor your business online to understand how to market it better, Google Tag Manager (GTM) is the way to do it. Your website is an important business asset that helps grow your small business, so it’s crucial to understand your customer behaviour better. Most businesses today are now moving towards a tag management marketing …
Trying to figure out what the best marketing plan is for your business? The answer is rather simple – you start with data! Instead of trying to randomly guess what your customers are responding to better, use actual user behaviours to make necessary optimizations. If you’ve managed a website for a while then you’re probably already familiar with Google Analytics …
Whether you’re a new business owner or your company has been around for a while now, proper visibility on Google is the key to good marketing. The Google My Business listing is a powerful tool that not only allows potential customers to find you quickly but also provides them with the information they need to learn more about your business …